In the fast-paced world of online sports betting, having reliable and accessible customer support is paramount. For UK punters, the ability to get assistance at any time, day or night, can significantly enhance their betting experience and provide peace of mind. As new bookmakers enter the competitive UK market, many are prioritising 24/7 customer support as a key differentiator, understanding that timely help is crucial for user satisfaction and loyalty Brand new betting sites UK.
The Importance of Round-the-Clock Support
Betting operations run 24 hours a day, with events happening across different time zones. A bettor might encounter an issue with a deposit, a query about a live bet, or a technical glitch at any hour. This is where 24/7 customer support becomes indispensable:
- Immediate Issue Resolution: Problems like login difficulties, payment issues, or bet settlement queries can be frustrating. Round-the-clock support ensures these can be addressed swiftly, preventing prolonged disruption to the betting experience.
- Enhanced Trust and Loyalty: Knowing that a support team is always available builds confidence in the platform. It signals that the bookmaker values its customers and is committed to providing a seamless service, fostering long-term loyalty.
- Meeting Customer Expectations: In today’s digital age, consumers expect instant service. Bookmakers that offer 24/7 support meet these expectations, attracting and retaining users who demand immediate answers and resolutions.
- Responsible Gambling Support: For bettors concerned about their gambling habits, 24/7 access to support can be vital for guidance on responsible gambling tools and resources.
- Global Reach: With events taking place worldwide, punters may be betting at unconventional hours. 24/7 support ensures that help is available regardless of the user’s local time.
Common Customer Support Channels
New UK betting sites typically offer a range of channels to ensure their 24/7 support is accessible and effective:
- Live Chat: This is the most popular and often the quickest method for immediate assistance. Live chat features are usually integrated directly into the website or mobile app, allowing for real-time communication with a support agent.
- Email Support: For less urgent or more complex queries that might require detailed explanations or attachments, email remains a reliable option. Response times for emails are generally longer than live chat but should still be prompt.
- Telephone Support: While not all new bookmakers offer 24/7 phone lines, those that do provide a personal touch, allowing users to speak directly with a representative. This is often preferred for urgent or intricate issues.
- Comprehensive FAQ Sections: A well-structured and searchable FAQ (Frequently Asked Questions) section can often resolve common queries without the need to contact support directly, offering instant solutions.
- Social Media: Some bookmakers also provide support through their social media channels, though this is often more for general queries or announcements rather than specific account issues.
New UK Bookmakers Prioritising 24/7 Customer Support in 2025
Several new and prominent UK bookmakers are setting high standards for customer service, often including 24/7 availability:
- BetMGM: Having made a significant entry into the UK market, BetMGM emphasizes a premium user experience, which extends to its customer support. They are noted for providing 24/7 live chat support, ensuring prompt assistance.
- Betano: As a relatively new and rapidly growing bookmaker, Betano is recognized for its comprehensive service, which includes accessible customer support channels, often available 24/7.
- Betfred: While an established name, Betfred continually updates its services, and its robust customer support system, including 24/7 live chat, email, and phone options, makes it a strong contender among those offering round-the-clock assistance.
- Bet365: A long-standing leader in the industry, bet365 maintains its reputation for excellent customer service with 24/7 support via live chat and other channels, known for quick response times and knowledgeable agents.
- Betway: Betway is another prominent bookmaker that offers 24/7 customer support through live chat, email, and social media, ensuring that their global customer base can always find assistance.
- Rolletto: Though perhaps less widely known than some larger brands, Rolletto is cited as providing 24/7 customer assistance through multiple channels like live chat, email, and telephone, highlighting its commitment to user support.
When choosing a new UK betting site, always verify their customer support options, particularly the availability of 24/7 service, to ensure you have assistance whenever you need it most. This commitment to customer care can significantly impact your overall betting journey.

